Make Sure You Ask for the Sale!

This may sound very obvious but you will be very surprised how many actually don't listen for the signals and actually ask for the sale.

The key rules are:

• Ask for every sale


• Don’t prejudge the customer


• Assume in every sale the customer is going to buy


• Treat it as an exception when they don’t buy


• Be politely assertive


• Be enthusiastic and positive about the product you are selling


• Focus on benefits and how the customer is going use the product not the price


• Watch for key buying signals e.g. change in distant to friendly relationship, change in pace of talk, questions about price, credit terms, delivery, timing, etc


• Carefully pick your timing


• Always be closing – it is not uncommon to ask 5 times during the sale in different ways

You could use these techniques -

“Why don’t you give it a try?”

“Can I help you with it to the cash register?”

“Will that be cash or charge?”

“Why not save yourself some money and take the warranty today?”

“What have got to lose? This qualifies for our 30 day satisfaction guarantee if you take it today”

Happy selling!